Exceptional Brands. Ecommerce Growth.
Italian Luxury Group partners with selected premium and design-led brands to build ecommerce visibility, customer acquisition and commercial growth across Australia, APAC and selected international markets.
A Selective Ecommerce Partner for International Growth
Italian Luxury Group is a Sydney-based luxury ecommerce and business-development company established in 2015. We curate premium and design-led brands across fashion, accessories, home, beauty, jewellery, watches, fragrance and lifestyle, connecting selected partners with customers and commercial opportunities across multiple markets.
Our approach is ecommerce-first. We work with brands we believe have genuine commercial potential, helping them build visibility, customer acquisition and market traction before exploring broader wholesale, retail or distribution opportunities.
We are not building an open marketplace or directory. We are building a curated portfolio of exceptional brands — and we choose our partners with care.
How the Partnership Works
One operating model. Two commercial structures.
1. Brand Warehouse
Stock remains with the brand or its nominated fulfilment partner.
2. ILG Platform
Products are presented, merchandised and sold through Italian Luxury Group.
3. Customer Order
ILG manages the customer-facing ecommerce experience, payment processing and order communication.
4. Brand Fulfils
The brand dispatches the order, provides tracking and meets the agreed service standards.
In both partnership models, the brand retains its stock and fulfils customer orders. The difference lies in the commercial structure, level of support, visibility and marketing activity provided by ILG.
Partnership Models & Commercial Opportunities
Italian Luxury Group offers two ecommerce-first partnership models, together with selected B2B and hospitality opportunities for brands whose positioning, category and commercial readiness are a strong fit.
Ecommerce Partnership
A margin-based ecommerce model with no recurring subscription. The brand retains stock and fulfils customer orders, while Italian Luxury Group presents, merchandises and sells the products through its ecommerce platform and approved channels.
Minimum commercial requirement: 60% discount from the brand’s official home-market RRP.
One-time brand onboarding and ecommerce integration apply.
Marketplace Subscription Partnership
An enhanced ecommerce partnership for brands seeking greater visibility, ongoing catalogue support, reporting and structured marketing activity.
Italian Luxury Group retains a 30% commission on completed sales, with 70% paid to the brand monthly, net of refunds, cancellations and chargebacks.
Up to 50% of the subscription fee is reinvested into approved marketing activity, depending on the selected tier.
B2B & Hospitality Opportunities
Access to selected commercial channels including hotels and resorts, hotel boutiques, guest and corporate gifting, hospitality projects, events and other B2B opportunities.
Opportunities are evaluated individually according to brand fit, category suitability, commercial potential, logistics and market demand.
B2B and hospitality development may complement either ecommerce partnership model.
What Makes a Brand the Right Fit
We evaluate every brand on the strength of its proposition, regardless of size, history or country of origin.
- High product quality
- A distinctive brand identity
- Strong design or product proposition
- Professional market positioning
- Commercially viable pricing and margins
- Reliable production and stock availability
- Direct-to-customer fulfilment capability
- Professional product data and imagery
- Genuine international growth potential
- Commercial structure compatible with one of our partnership models
We welcome both established labels and distinctive emerging brands. What matters is the strength of the brand, product and commercial opportunity.
From Application to Launch
-
Apply
Tell us about your brand, products and current markets.
-
ILG Review
We assess product quality, positioning, pricing, margins, fulfilment capability and commercial potential.
-
Partnership Model Selection
We discuss whether the Ecommerce Partnership or Marketplace Subscription Partnership is the most appropriate starting point.
-
Commercial Agreement & Onboarding
We agree commercial terms, catalogue requirements, logistics, market scope and onboarding requirements.
-
Launch & Growth
The brand launches through the agreed ILG channels and we begin building visibility, customer data and commercial performance.
Apply for Partnership
Tell us about your brand. Our team reviews every application carefully and will be in touch if there's a potential fit. Please provide as much detail as possible to help us assess your brand accurately.
Frequently Asked Questions
What partnership models does Italian Luxury Group offer?
Italian Luxury Group offers two primary ecommerce-first partnership models: the Ecommerce Partnership and the Marketplace Subscription Partnership.
Selected brands may also access B2B, hospitality, corporate gifting and other commercial opportunities where there is a strong brand and category fit.
Does my brand need to send stock to Italian Luxury Group?
No. Under both primary partnership models, the brand normally retains ownership of its stock and fulfils customer orders directly from its own warehouse or nominated fulfilment partner.
Alternative arrangements may be considered where commercially appropriate.
What is the Ecommerce Partnership?
The Ecommerce Partnership is a margin-based model with no recurring marketplace subscription.
The brand retains stock and fulfils customer orders, while Italian Luxury Group presents, merchandises and sells the products through its ecommerce platform and approved channels.
What is the Marketplace Subscription Partnership?
The Marketplace Subscription Partnership is designed for brands seeking a more developed ecommerce presence, ongoing catalogue support, reporting, increased visibility and structured marketing activity.
It combines a recurring partnership fee with an agreed commission on completed sales.
Does Italian Luxury Group invest in marketing for partner brands?
Yes. Selected Marketplace Subscription Partnership tiers include the reinvestment of up to 50% of the subscription fee into approved marketing activity designed to support brand visibility, traffic and commercial growth.
Marketing activity is planned according to the brand, stock availability, seasonality and expected performance.
Does Italian Luxury Group work with emerging brands?
Yes. We welcome distinctive emerging brands as well as established labels.
We evaluate product quality, brand identity, commercial viability, fulfilment capability and growth potential rather than simply the size or age of the company.
Do you only work with Italian brands?
No. Italian Luxury Group works with selected premium and design-led brands from around the world.
Country of origin is not a selection criterion. What matters is the strength of the brand, product and commercial opportunity.
Can an ecommerce partnership develop into retail, wholesale or distribution?
Yes. Our approach is ecommerce-first.
Where a brand demonstrates strong customer interest, commercial performance and market potential, Italian Luxury Group may explore additional opportunities including retail introductions, wholesale, hospitality, corporate gifting, B2B development and broader distribution arrangements.
Could Your Brand Be a Fit for ILG?
If your brand combines exceptional product quality, distinctive positioning and genuine commercial potential, we would like to learn more about it.